Investors who own gold have earned higher overall returns than those who don’t.

Hard Assets Alliance is the new standard in gold.

Hard Assets Alliance was started by long-time investing professionals who saw the potential in gold, but also saw a lot of shortcomings in the gold industry.

They set out to make true physical gold a first-class financial asset.

To accomplish this, they had to make it electronically traded, in a competitive marketplace, with good price discovery and a best-execution guarantee.

The gold needed to be liquid like a stock or bond, stored in the institutional class third-party vaults… all without the compromises of ETFs and fractional bar schemes.

This way they could be an agent for their customers, and make zero compromises while protecting their wealth.

Their platform is now the standard for the world’s largest wealth managers, providing real, physical precious metals to their clients, for independent registered investment advisors large and small, and for their direct customers.

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